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Why We Buy: The Hidden Science Behind Every "Add to Cart"
Most businesses market by guesswork — hoping the right ad or discount accidentally lands. The Science of Consumer Choice flips that script, using 30+ years of behavioral economics research to show you how to shape the context around a purchase decision instead of waiting for it. Learn why "available" isn't the same as "irresistible," how status sells where utility can't, and why the setting you sell in matters as much as what you're selling. Stop guessing. Start engineering d

Troy Burg, M.S., BCBA, LSSBB, CBA
1 day ago8 min read


Breaking the Plate Barrier: ABA Therapy for Food Selectivity in Autism
For families in the fast-paced ecosystem of Silicon Valley, balancing a demanding career with your child’s holistic health requires solutions rooted in elite science. Yet for many parents of autistic children, mealtime isn't a moment of connection—it’s a battlefield. Research shows that up to 90% of children with autism experience feeding struggles, frequently driven by intense sensory hypersensitivities that make novel foods feel entirely overwhelming.

Troy Burg, M.S., BCBA, LSSBB, CBA
Jul 96 min read


On the Fence About In-Home ABA Therapy? Why Silicon Valley Parents Are Unlocking the Home Advantage
Discover why Silicon Valley parents are choosing elite, in-home ABA therapy over sterile clinics. BlackRock Behavior Group delivers a luxury, data-backed approach to autism care, utilizing naturalistic interventions like Pivotal Response Treatment (PRT) to drive expressive language gains. Seamlessly integrated into your fast-paced lifestyle, our expert clinicians unlock faster skill generalization and empower the whole family right from the comfort of your home.

Troy Burg, M.S., BCBA, LSSBB, CBA
Jun 236 min read


Why Non-Clinical Directors Put Silicon Valley Children at Risk: A BlackRock BCBA Shares Their Personal Story
As a Silicon Valley BCBA, I learned the hard way that many “directors” overseeing ABA programs aren’t clinicians at all. They’re not trained in behavior analysis, not bound to an ethics code, and their decisions can put children at risk. Parents assume a qualified BCBA is leading treatment — but too often, non‑clinical managers control care, and kids pay the price.

Troy Burg, M.S., BCBA, LSSBB, CBA
Jun 15 min read


Pivotal Response Treatment (PRT): A Highly Chosen Treatment By Parents In The Modernized Silicon Valley
This isn't traditional, rigid therapy—it's the next evolution of autism support engineered for Silicon Valley’s forward-thinking families. Discover how Pivotal Response Treatment (PRT) flips the script on conventional ABA by turning a child’s natural motivation into a launchpad for communication and independence. At BlackRock Behavior Group, we don't just teach isolated skills; we spark a developmental ripple effect that transforms compliance into active, joyful, and self-dri

Troy Burg, M.S., BCBA, LSSBB, CBA
May 156 min read
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